Start with a revenue goal and turn it into required orders, clicks, media spend, daily budget, ROAS, break-even CPC, and channel allocation.
Campaign budget snapshot
$25,549.27
Total budget to prepare
Required media spend $22,135.70 · Required clicks 26,042 · Expected ROAS 226%
Status
Loss risk
Total budget to prepare
$25,549.27
Required media spend
$22,135.70
Daily budget
$851.64
Expected ROAS
226%
Required orders
625
Required clicks
26,042
Estimated profit after ads
-$2,335.70
Required orders
625
Required clicks
26,042
Expected CPA
$35.42
Break-even CPC
$0.81
Max CPC for target ROAS
$0.55
Allocation total 100%
Search ads
$9,961.07
Social ads
$6,640.71
Display
$3,320.36
Retargeting
$2,213.57
See how the same revenue goal changes when conversion rate, CPC, or order value moves.
| Scenario | Media spend | ROAS | Profit |
|---|---|---|---|
| Current plan | $22,135.70 | 226% | -$2,335.70 |
| CVR +20% | $18,446.70 | 271% | $1,353.30 |
| CPC +20% | $26,562.84 | 188% | -$6,762.84 |
| AOV -10% | $24,615.15 | 203% | -$4,815.15 |
Financial planning notice
This tool provides reference estimates only. Do not use it as the sole basis for lending, repayment, investment, tax, or contract decisions. Confirm the result with your lender, official documents, or a qualified professional before acting.
The calculator turns a revenue goal into orders, converts orders into clicks through conversion rate, then multiplies clicks by CPC. It also checks margin, ROAS target, creative cost, buffer, and channel mix so the plan is closer to a real campaign budget.
Start with a conservative 1-2% estimate, then replace it with analytics or campaign data.
Lower CPC, improve conversion rate, raise average order value, or improve margin before scaling spend.
Yes for launch planning. Creative, landing page edits, and agency setup can change the cash needed before ads even run.
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