Check whether a campaign is under-delivering, repeating too often, or close to the right frequency. Add CTR and CPA context to spot creative fatigue before budget is wasted.
Frequency diagnosis
3x
check_circle In rangeFrequency is near the target. Keep watching CTR, conversion rate, comments, and creative fatigue before changing budget.
Frequency and performance are still balanced. Keep delivery steady and watch trend changes.
Impression gap vs target
0
Estimated spend above cap
$0.00
Budget change to target
$0.00
Fatigue score
96
HealthyCurrent
3x
Target
3x
Cap
4x
Quick examples
Target impressions
240,000
Current CPM
$12.50
Budget for target frequency
$3,000.00
Cost per reached user
$0.04
Audience saturation
75%
Impressions above cap
0
Reach needed at current impressions
80,000
Extra reach needed
0
Daily impressions
17,143
Daily frequency
0.214x
| What-if scenarios | Reach | Impressions | Frequency | Spend |
|---|---|---|---|---|
| Current plan | 80,000 | 240,000 | 3x | $3,000.00 |
| Reach +20% | 96,000 | 240,000 | 2.5x | $3,000.00 |
| Impressions +20% | 80,000 | 288,000 | 3.6x | $3,600.00 |
| Target frequency plan | 80,000 | 240,000 | 3x | $3,000.00 |
Ad frequency is the average number of times one reached person saw your ad. Low frequency can mean the message is not repeated enough; high frequency can mean the same audience is seeing the ad too often. The best decision comes from reading frequency together with CTR, CPA, and conversion quality.
It depends on campaign goal, audience size, creative, and purchase cycle. Awareness often needs repeated exposure, while retargeting can run higher if performance stays healthy.
No. It can be intentional for short promotions or retargeting. It becomes a warning when CTR, CPA, conversion rate, or comments show fatigue.
Not exactly. Average frequency is a planning signal. Use platform frequency distribution when you need user-level cap auditing.
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