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Average Order Value Calculator

See your real AOV, target gap, extra revenue needed, order goal, item mix, and simple basket lift scenarios without wrestling with a spreadsheet.

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Ecommerce metric

AOV snapshot

Net revenue

$40,970.00

Average order value

$66.94

Gross AOV

$72.14

Discount/refund rate

7.2%

Revenue and order base

Quick examples

Discounts, refunds and extras

Targets and planning

Daily revenue

$1,365.67

Orders per day

20.4

Items per order

2.06

Revenue per item

$32.52

Revenue per customer

$74.76

Orders per customer

1.12

Gap per order

$5.06

Orders for revenue goal

747

Basket lift scenarios

ScenarioProjected AOVProjected revenueRevenue lift
+5%$70.29$43,018.50$2,048.50
+10%$73.64$45,067.00$4,097.00
+15%$76.99$47,115.50$6,145.50
Target AOV$72.00$44,064.00$3,094.00

Before using the number

  • check_circleUse the same revenue definition every time you compare AOV.
  • check_circleSeparate refunds and discounts instead of hiding them in net sales.
  • check_circleCompare paid ads, organic, wholesale, and repeat buyers separately when possible.
  • check_circleDo not include tax or shipping unless that matches how your team reports AOV.

Financial planning notice

This tool provides reference estimates only. Do not use it as the sole basis for lending, repayment, investment, tax, or contract decisions. Confirm the result with your lender, official documents, or a qualified professional before acting.

AOV formula

Average order value = net revenue / orders. Net revenue starts from the selected revenue basis and subtracts discounts and refunds.

  • Average order value = net revenue / orders. Net revenue starts from the selected revenue basis and subtracts discounts and refunds.

How to read average order value

AOV shows the average revenue generated by one order. It is useful for ad planning, free-shipping thresholds, bundle ideas, merchandising, and revenue forecasting.

Usage notes

  • Average order value = net revenue / orders. Net revenue starts from the selected revenue basis and subtracts discounts and refunds.

Frequently asked questions

Should shipping and tax be included in AOV?expand_more

Use the toggle based on your reporting rule. Product-only AOV is better for merchandising, while gross order value can help operations planning.

Why is AOV different from revenue per customer?expand_more

AOV is revenue per order. Revenue per customer also reflects how many times a customer purchased during the period.

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