Net revenue
$40,970.00
See your real AOV, target gap, extra revenue needed, order goal, item mix, and simple basket lift scenarios without wrestling with a spreadsheet.
Ecommerce metric
Net revenue
$40,970.00
Average order value
$66.94
Gross AOV
$72.14
Discount/refund rate
7.2%
Quick examples
Daily revenue
$1,365.67
Orders per day
20.4
Items per order
2.06
Revenue per item
$32.52
Revenue per customer
$74.76
Orders per customer
1.12
Gap per order
$5.06
Orders for revenue goal
747
| Scenario | Projected AOV | Projected revenue | Revenue lift |
|---|---|---|---|
| +5% | $70.29 | $43,018.50 | $2,048.50 |
| +10% | $73.64 | $45,067.00 | $4,097.00 |
| +15% | $76.99 | $47,115.50 | $6,145.50 |
| Target AOV | $72.00 | $44,064.00 | $3,094.00 |
Financial planning notice
This tool provides reference estimates only. Do not use it as the sole basis for lending, repayment, investment, tax, or contract decisions. Confirm the result with your lender, official documents, or a qualified professional before acting.
Average order value = net revenue / orders. Net revenue starts from the selected revenue basis and subtracts discounts and refunds.
AOV shows the average revenue generated by one order. It is useful for ad planning, free-shipping thresholds, bundle ideas, merchandising, and revenue forecasting.
Use the toggle based on your reporting rule. Product-only AOV is better for merchandising, while gross order value can help operations planning.
AOV is revenue per order. Revenue per customer also reflects how many times a customer purchased during the period.
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