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Gap to target LTV:CAC
Target met
LTV:CAC 7.88:1
Estimate what one customer segment is worth after margin, churn, CAC, support cost, expansion, discount rate, and payback assumptions.
Profit LTV
LTV:CAC
7.88:1 / 3:1
Profit LTV
$425.29
LTV:CAC
7.88:1
CAC payback
3.3mo
Cohort net value
$445,553
Decision summary
Acquisition can scale carefully. Keep watching churn and payback before raising spend.
Gap to target LTV:CAC
Target met
LTV:CAC 7.88:1
Best improvement lever
Order value +10%
+$45.06 Net value after CAC
Safe cohort CAC budget
$170,118
Max CAC at target ratio: $141.76
Start with a segment
Compare retention, order value, CAC, and margin so the calculator points to the lever that changes value the most.
Customer lifetime assumptions
LTV health
Revenue LTV
$824.97
Net value after CAC
$371.29
Max CAC at target ratio
$141.76
Churn-implied lifetime
3.6yr
Unit economics
Gross profit/order
$41.76
Year 1 contribution before CAC
$196.80
Orders to recover CAC
1.3
Decision summary
Acquisition can scale carefully. Keep watching churn and payback before raising spend.
Gap to target LTV:CAC
Target met
LTV:CAC 7.88:1
Best improvement lever
Order value +10%
+$45.06 Net value after CAC
Safe cohort CAC budget
$170,118
Max CAC at target ratio: $141.76
Scenario comparison
Current plan
+$0.00
$425.29
Churn improves by 5pp
+$22.78
$448.08
Order value +10%
+$45.06
$470.36
CAC -15%
+$8.10
$425.29
Margin +5pp
+$38.85
$464.14
Decision summary
Acquisition can scale carefully. Keep watching churn and payback before raising spend.
Gap to target LTV:CAC
Target met
LTV:CAC 7.88:1
Best improvement lever
Order value +10%
+$45.06 Net value after CAC
Safe cohort CAC budget
$170,118
Max CAC at target ratio: $141.76
Year-by-year contribution
Revenue per year = average order value x purchases per year x active customer share.
| Year | Active share | Revenue | Profit | Discounted profit |
|---|---|---|---|---|
| 1 | 100% | $360.00 | $196.80 | $196.80 |
| 2 | 72% | $266.98 | $146.21 | $135.38 |
| 3 | 51.8% | $197.99 | $108.61 | $93.12 |
Financial planning notice
This tool provides reference estimates only. Do not use it as the sole basis for lending, repayment, investment, tax, or contract decisions. Confirm the result with your lender, official documents, or a qualified professional before acting.
Profit LTV is usually better for acquisition decisions because it accounts for margin and support cost.
Many teams use 3:1 as a practical target, but the right ratio depends on cash flow, payback period, and business model.
Churn reduces the active customer share each year, which makes long-term value more realistic than a flat lifespan assumption.
Look at the best improvement lever first. It shows which change has the largest effect on net value under the current assumptions.
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