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Subscription Churn Calculator

Enter starting subscribers and cancelled subscribers to read subscription churn quickly.

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Subscription churn rate

Add text or choose files to see the result.

Financial planning notice

This tool provides reference estimates only. Do not use it as the sole basis for lending, repayment, investment, tax, or contract decisions. Confirm the result with your lender, official documents, or a qualified professional before acting.

What churn rate means

Subscription churn is the percentage of starting subscribers who cancelled during the period. Add newCustomers in notes to estimate ending subscribers.

Usage notes

  • Churn rate = cancelled subscribers / starting subscribers x 100
  • Retention rate = 100% - churn rate
  • Ending subscribers = starting - cancelled + new subscribers

Frequently asked questions

Where do new subscribers go?expand_more

Add newCustomers: 140 in notes to include them in ending subscribers.

Why enter a target churn rate?expand_more

It shows whether current churn is above or below your goal.

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