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Subscription Churn Scorecard

Turn customer churn, revenue churn, net revenue retention, net customer growth, and data consistency into a practical monthly subscription health score.

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score Subscription retention snapshotverified Healthy

Overall score

/ 100

Churn and NRR are inside target. Keep monitoring cohort mix, onboarding quality, and expansion motions.

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Monthly customer churn

3.5%

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Net revenue retention

102.4%

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Net customer change

+100

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Estimated average lifetime

29mo

Start with a sample

The scorecard combines logo churn, revenue churn, NRR, GRR, net customer growth, and data consistency into a 100-point subscription retention score.

Customer movement

Early SaaS monthly plan

Subscription segmentStarting customersChurned customersNew customersReactivated customersActual ending customers

MRR movement

Target benchmarks

Currency

Starting MRRChurned customer MRRContraction or downgrade MRRExpansion or upsell MRRTarget monthly churn (%)Target NRR (%)Target net customer growth (%)

Against target

Annualized churn

34.8%

Revenue churn

4.3%

Gross revenue retention

95.7%

Calculated ending customers

1,300

Ending customer gap

Ending MRR

$36,850

Customers to save for target churn

Expansion MRR needed for target NRR

$950.00

Score breakdown

Customer churn score

90pts

NRR score

92pts

GRR score

100pts

Net growth score

100pts

Expansion offset score

100pts

Data consistency score

100pts

Improvement scenarios

What to inspect first

Reduce churned customers to reach the target churn rate. 6Expansion revenue or downgrade prevention is needed to reach target NRR. $950.00

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Current state

+0pts

Net revenue retention 102.4%

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Churn down 20%

+4pts

Net revenue retention 103.1%

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Save some at-risk customers

+3pts

Net revenue retention 103%

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Expansion MRR up 20%

+1pts

Net revenue retention 103.7%

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Hit target churn

+3pts

Net revenue retention 102.8%

Financial planning notice

This tool provides reference estimates only. Do not use it as the sole basis for lending, repayment, investment, tax, or contract decisions. Confirm the result with your lender, official documents, or a qualified professional before acting.

What to inspect first

check_circleReduce churned customers to reach the target churn rate. 6
check_circleExpansion revenue or downgrade prevention is needed to reach target NRR. $950.00

What the scorecard checks

The scorecard combines logo churn, revenue churn, NRR, GRR, net customer growth, and data consistency into a 100-point subscription retention score.

Usage notes

Monthly customer churn = churned customers / starting customers x 100.
NRR = (starting MRR - churned MRR - contraction MRR + expansion MRR) / starting MRR x 100.
Overall score is a weighted average of churn, NRR, GRR, net growth, expansion offset, and data consistency.

Frequently asked questions

Why compare customer churn and revenue churn?expand_more

A small number of large customers can create a large revenue loss, while many small customers may affect logo churn more than MRR.

What is a good NRR?expand_more

Above 100% means existing customer revenue is maintained or growing after churn and downgrades. Many growth SaaS teams target 105% or more.

What does the ending customer gap mean?expand_more

It compares starting customers minus churn plus new and reactivated customers with the actual ending count. A large gap means the reporting period or definitions may be mixed.

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